A mere 24 hours ago, coders started hacking with hopes and dreams of building the next great app or program. Many participants stayed overnight, fueled on gumption and Red Bull. Others cut out early, apparently satisfied with their creation. But they’re all back now, waiting to present on our massive Disrupt stage. Watch it live!

More Hackathon Coverage!

• The Disrupt 2012 NYC Hackathon Is Officially On!
• The Art Of Expression: T-Shirts Of The Disrupt NYC 2012 Hackathon
• The Disrupt NYC Hackathon: We’re 8 Hours In
• Meet The Disrupt NY 2012 Hackathon Hackers
• This City Never Sleeps, And Neither Do The Hackers

There have been a lot of complaints voiced over the last couple of years from people who wish entrepreneurs would address the world’s “real problems” or do “something bigger” rather than create “me too” applications and websites. I’m not a fan of that sentiment but that’s really a whole other post I need to write. In all honesty, there’s a place and need in the world for all sorts of business visions – big and small.

And after watching a “big vision” TED talk from a few years ago, it has changed my life. Jane McGonigal presented this idea: Millions of people around the world are becoming gaming and computer virtuosos. Through video games, people journey to alternate “worlds” where they have epic journeys and become heroes. What if we tapped into that talent and desire for a world changing quest to change our own? What if we changed the idea behind gaming completely to create games that directly had a real world impact?

While at a recent Wild-Aid fundraising event, I was thumbing through the live auctions and found a company called The Blu that is trying to do just that. Created by Academy Award winner Andy Jones (for Avatar), a digital whale named “Big Blu” takes followers on a journey through a digital ocean that the creators hope will teach us all about our underwater counterparts and why we might want to save whales and their underwater friends. I was intrigued, and the whale, in fact, sold for a whopping $10,000. Proceeds go towards both the team behind Big Blu Wild-Aid’s outreach efforts.

Having been so enthralled by the concept, I was determined to meet the founders, so I sent this tweet:

Within 10 minutes, they were at my table. We chatted about the broader goals of The Blu and we talked about Jane’s vision, which they shared. The Blu is a beautiful digital ocean with revenue sharing for both the digital artists that create the fish and ocean life and the partner ocean conservation organizations around the world that support the educational mission. It’s not exactly a game, but it is a real-time immersive experience that by itself is a big idea and can become much bigger.

Revenue sharing with non-profits through games is not a new idea. Zynga raised millions for Haiti and has had other such fund-raising initiatives behind their games, but this is one of the first games/platforms that I’ve seen that specifically is targeting changing something tangible in the real world, and where the product experience is truly aligned with that mission.

Towards the end of our discussion, it occurred to me that they should talk to Dr. Sylvia Earle. She’s a personal hero of mine and this seemed right up her alley with what she’s trying to accomplish. Dr. Sylvia Earle won the TED Prize for her wish to protect our oceans. Sylvia has spent over 50 years exploring and working on ocean exploration and conservation. She spearheaded the Google Ocean initiative to help go beneath the water’s surface in order to help give the world access to what she sees on her regular ocean dives, so that we can help her in her quest to save it.

They were already on it; I had somehow stumbled into a breaking story.

Sylvia teamed up with Sir Richard Branson, Jackson Browne, Dr. Rita Colwell, Jean-Michel Cousteau, Graeme Kelleher, Sven Lindblad, Her Majesty Queen Noor, Nainoa Thompson, Ted Turner, Captain Don Walsh, Neil Young and Gigi Brisson (the founder) to create the Ocean Elders, a group based off Richard Branson’s idea of elders who help guide world leaders and world issues, but specifically focused on the ocean.

These elders are going to get on The Blu, June 8th, in honor of World Oceans Day and interact with members during the launch (remember the digital whale?) into the digital wild. You can ask live questions and join them on their mission to save the ocean.

From their press release they are going to send out after this post:

 What: OceanElders, WildAid, and theBlu.com are holding a global online celebration at theblu.com, in honor of World Oceans Day, June 8, 2012. Entitled, “If You Love The Ocean, Download It!” Interested parties are encouraged to start registering immediately to ensure best interaction with the celebrities and leading ocean advocates expected to participate.

I’m so excited about this. I’ve downloaded The Blu and it runs as a screen saver so you are constantly reminded of our beautiful and bountiful ocean that is sometimes too out of sight and out of mind. I plan on sponsoring loads of little digital fish and I will follow the company closely to see how they evolve.

Even though 70% of the earth’s surface is water, if you took all of it and put it in a sphere of its own, it is quite small in comparison to the Earth. 860 miles in diameter, it is one of the single most important resources to our planet and human-kind, yet no one owns any of it and therefore it has very little protection. Thank you team Blu for dreaming big and using the virtual metaphor to make preservation of the ocean more real.

Pictures of the Prophet Mohammad have always been a highly contentious issue — they’re not explicitly prohibited in the Qu’ran but many Sunni Muslims forbid the idea, while others do not seem to mind as much. Among the latter group are those who feel that banning such images is a restriction on freedom of expression. The issue at the center of the Pakistan-blocks-Twitter story today has been reported to be around a viral activist campaign that’s been running for the past few years to point attention to this.

But as with the actual blocking of Twitter itself in Pakistan — there has been no official Pakistani government statement about what is actually behind the current Twitter block at the moment (here is a screenshot of an alleged email ordering the block to ISPs with no specific reason behind it) – it’s hard to pin down exactly what content was actually sent around that caused the block in the first place.

And at least one group is raising the question of whether this blockage could be related to the government testing an image filtering service — something with wider-ranging implications.

A Prophet-drawing campaign started on Facebook in 2010 with a specific page, Everybody Draw Mohammed Day, created in response to the TV show South Park getting some heat for depicting the Prophet. The EDMD page was eventually taken down; but not before resulting in a temporary Facebook block in Pakistan. This year, according to Wikipedia, EDMD was specifically geared at sending pictures around via Twitter, to protest the arrest of Saudi poet/journalist Hamza Kashgari for writing “insulting” tweets about the Prophet. However, there are a number of Facebook pages that come up when one searches for “Everybody Draw Mohammed Day” — not clear whether any of these are “official.”

And at least one Pakistani blogger/activist (and, yes, dentist) Awab Alvi has raised the point that there may be no direct blasphemy accusation involved today at all. In a blog post Alvi explains:

Ever since the reports emerged we have asked affected users to help test the site from their ISP connections and within minutes we had hundreds of reports The traceroute shows a very interesting fact, the block is at the DNS level, the url is not resolving right from the get go… My gutt [sic] feeling is that PTA is just testing their URL Filtering system, we had reports of them testing some image servers on facebook last week, and it disappeared by the evening. PTA choose Sunday to avoid any legal backlash exploiting the courts day off….

…The civil society has to its credit a stay order on the Pakistan Telecommunication Authority preventing them from blocking websites obtained on 19th April 2012 which can be used against them.

Once they get through these testing days I am sure it can be later used as and when needed. Though the argument presented by PTA is that it needs this technology to crack down on Terrorism related issue, but one may never know when it can be used for political censorship

Regardless of what is really behind today’s Twitter block, the issue of not being able to easily access the social network clearly touches on a sensitive point in Pakistan around freedom of expression: watch #twitterban to see how people in Pakistan and elsewhere are responding to the story.

We have contacted the Ministry, Facebook and Twitter to try to get more information on this.